The Embajador (Ambassador) 2017 recognition comes under the Award granted to Extremadura, with the aim of highlighting people in the region for their exceptional entrepreneurial career and for their social impact.

They give their selfless support for the Extremadura European Entrepreneurial Region Award to be global in scope, and this year they will become the spokespeople of Extremadura outside our borders in the field of enterprise, entrepreneurship and creativity.

These ambassadors will be recognised for their relationship with the four pillars of the Action Plan: Fire, Air, Earth and Water, and they will be given the Award on 27 January 2017, in a ceremony to be held at the Assembly to officially start the European Award.